Planning and the Multi-Local Urban Experience.

An interesting book about the new way of living and working. Philiosophical book discussing what it means to live, being present or absent.

Fri, Jun 24, 22

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One Million Followers

How to get followers quickly ? The idea here is to test content presentation variations. You don't know what your best customer expects. You have to find out. So the idea is to try different writting styles, types of photographs, shooting angles, types of videos (short / long / didactic), ... By trying multiple variations at the same time, you will find out the one that get the best echo. By learning what works, you will maximise your user conversion rate.

Thu, Apr 21, 22

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Hashtag Authentic

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Fri, Apr 15, 22

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Never Split the Difference

How to negociate ? The author was working for the FBI as an hostage negociator. He has a lot of past experience, shared in this book. When negociating in tough situation, you don't talk to rationality. See "thinking fast and slow" - you talk to the "fast" part. You need to know your adversary, to make him talk about the true issue, to get a win-win (at least, to make it think it is). Authority is not an argument neither. Keep it cool, get human, don't get angry, take the time. This book is well illustrated, with concrete examples.

Thu, Apr 14, 22

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Influencer - Building Your Own Personal Brand

About instagram.

Tue, Apr 12, 22

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Influencer Marketing for Brands

(draft).

Sun, Apr 10, 22

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