This book is designed to better understand the social media advertising area, for better marketing within the companies and advices for influencers. Each chapter can be read alone. They all start with a TLDR to know what is the problem and what you will learn about, so you can jump on the content that interest you the most.
The second chapter gives a lot of interesting figures, about how is consumed the ads, the differences between millenials, generation Z, and the others, which makes a good introduction to the topic.
Also, people are classified into population types:
This provides advises for influencers, how to get organize, what is a brand, why you need to stick to your values, what is creativity.
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